We the People Growers Association

A Beautiful Work in Progress

I was contracted to create a promotional campaign for the nonprofit We the People Growers Association (WTPGA); as a donation to the cause. What the client and Melvin (founder of WTPGA) wanted was a piece of content that could direct attention to a fundraising project. They already had a solid support network of other businesses that believe in what WTPGA is doing. What they didn’t have though was a network of everyday people that could donate or get involved.

My goal was to tell the story behind the organization and lead into a call to action. So, over the course of a few days I interviewed Melvin at some key locations to the story and got to know him better. By the end of filming and producing the video, I had fallen in love with the organization.


By the end of the three week fundraising period over 100K had been raised to fund the organization. After researching WTPGA’s online presence though, it seemed to be lacking a consistent brand and voice in its media. It had various accounts on the usual platforms but some didn’t have any content going into them. So I decided to volunteer.

I reached out to a colleague, Molly Boychuk, to collaborate on a plan to revitalize WTPGA’s online impression. We successfully pitched that idea to the organization and immediately got to work. Our current checklist includes:

  • Styled branding guide

  • Redesign the website’s blog

  • Create advocate speaking opportunities at events

  • Establish a database of photos for future content

  • Get all social media accounts in sync

  • Create a posting and social strategy guide for future employees

As the project unfolds I plan on updating this page so come on back when you have a chance!